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Tag Archives: social media
The future of email marketing.
Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading
Posted in Blog, Education
Tagged behavioral targetting, digital marketing, email, email campaign, email campaigns, email marketing, email optimization, engagement marketing, increase conversion, multi variate testing, multivariate testing, mvt test, online marketing, personalized marketing, segmentation, social media
7 Comments
Email is dead. Long live email.
I just came back from a conference called Inbox/Outbox and I had the chance to attend some interesting seminars regarding email marketing. Hot topic was of course the statement ‘email is dead’. Most of the speakers didn’t agree and had … Continue reading
Posted in Blog, Education
Tagged conference, email marketing, inbox/outbox, online marketing, seminar, social media
2 Comments
Visit us at Internet World
Internet World is Europe’s longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors. Where? London When? 28, 29 and 30 April Register for free entry and visit … Continue reading
Posted in Blog, News
Tagged digital marketing, ecommerce, email, event, online marketing, social media
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