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Tag Archives: online marketing
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
Personalization in email marketing
Personalization of email messages leads to higher performance of the key metrics (open rate, CTR, ROI). Several elements of the email can be personalized (name, content, salutation), but depending on the target group all seperate elements should be tested to make sure this is the best way to approach a specific list.
No more excuses for not increasing ROI
Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading
Success for DVDPost: email optimization increased conversion by 62%
DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer.
The future of email marketing.
Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading
Posted in Blog, Education
Tagged behavioral targetting, digital marketing, email, email campaign, email campaigns, email marketing, email optimization, engagement marketing, increase conversion, multi variate testing, multivariate testing, mvt test, online marketing, personalized marketing, segmentation, social media
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8Seconds launched API Light
The API Light enables to integrate 8Seconds Optimizer into an email broadcast application, allowing an ESP to offer image optimization as an additional service to its clients… Continue reading
Email is dead. Long live email.
I just came back from a conference called Inbox/Outbox and I had the chance to attend some interesting seminars regarding email marketing. Hot topic was of course the statement ‘email is dead’. Most of the speakers didn’t agree and had … Continue reading
Posted in Blog, Education
Tagged conference, email marketing, inbox/outbox, online marketing, seminar, social media
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Visit us at Inbox/Outbox 09
Inbox/Outbox is the only event to directly address the key developments that are shaping the future of corporate email and messaging systems, demystifying the important issues and showcasing new innovations such as the next wave of Enterprise 2.0 applications for … Continue reading
Posted in Blog, News
Tagged conference, email, email campaigns, inbox/outbox, online marketing, seminar
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8Seconds is nominated for Cuckoo Awards
The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer is nominated for the Cuckoo Award for Innovation. The Cuckoo Awards reward campaigns that excel in creativity and efficiency. By using a brand new tool, the email campaign was optimized … Continue reading
Visit us at Internet World
Internet World is Europe’s longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors. Where? London When? 28, 29 and 30 April Register for free entry and visit … Continue reading
Posted in Blog, News
Tagged digital marketing, ecommerce, email, event, online marketing, social media
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