Tag Archives: mvt test

Citobi and 8Seconds announce partnership

Citobi, a Belgian CRM solution provider, partner with 8Seconds, a leading email optimization company, for the integration of real time multivariate testing in the email broadcasting platform of Citobi. This partnership allows marketers, using the Citobi platform, to leverage multivariate testing capabilities in their promotional and transactional messaging, monitoring performance in real time and automatically optimizing content. Continue reading

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Testing offer increased ROI of email campaign theme park by 48%

Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).

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No more excuses for not increasing ROI

Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading

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Success for DVDPost: email optimization increased conversion by 62%

DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer.

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The future of email marketing.

Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading

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8Seconds launched API Light

The API Light enables to integrate 8Seconds Optimizer into an email broadcast application, allowing an ESP to offer image optimization as an additional service to its clients… Continue reading

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Increase your call to action response

When creating an email campaign we need to anticipate on what our customers want to see. This isn’t always easy. After all, we can only guess what’s on a customer’s mind. Statistical analysis of the recipients click-behavior and advanced optimization … Continue reading

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