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Tag Archives: multi variate testing
Conversion. What’s in a name?
Using multivariate testing in email campaigns increases the click-through rate. Recent discussion on our website pointed out that there is a bit of skepticism whether an increase in click-through also leads to an actual increase of conversion and an increase in profit in the end. As Dave Westerhof, from Bol.com, stated “Imagine a funnel where a customer goes from opener to clicker to buyer. Averages are mostly known per business for every step, say for instance from opener to clicker is 50% and from clicker to buyer is 40%. By increasing the initial 50% to 51%, we can derive an increase in profit at the end, ceteris paribus (40%).”
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
Citobi and 8Seconds announce partnership
Citobi, a Belgian CRM solution provider, partner with 8Seconds, a leading email optimization company, for the integration of real time multivariate testing in the email broadcasting platform of Citobi. This partnership allows marketers, using the Citobi platform, to leverage multivariate testing capabilities in their promotional and transactional messaging, monitoring performance in real time and automatically optimizing content. Continue reading
Posted in Blog, News
Tagged actito, api, citobi, email optimization, email service provider, integration, multi variate testing, multivariate testing, mvt test, optimization, partnership
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Testing offer increased ROI of email campaign theme park by 48%
Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).
8Seconds launched API
8Seconds launched API for image and subject line optimization. This API enables to integrate 8Seconds Optimizer into an email broadcast application, allowing an ESP to offer image optimization and subject line optimization as an additional service to its clients.
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Posted in Blog, News
Tagged api, email optimization, multi variate testing, multivariate testing
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No more excuses for not increasing ROI
Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading
Success for DVDPost: email optimization increased conversion by 62%
DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer.
The future of email marketing.
Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading
Posted in Blog, Education
Tagged behavioral targetting, digital marketing, email, email campaign, email campaigns, email marketing, email optimization, engagement marketing, increase conversion, multi variate testing, multivariate testing, mvt test, online marketing, personalized marketing, segmentation, social media
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8Seconds launched API Light
The API Light enables to integrate 8Seconds Optimizer into an email broadcast application, allowing an ESP to offer image optimization as an additional service to its clients… Continue reading
8Seconds won Cuckoo Award for Innovation
The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer won the Cuckoo Award for Innovation. By using a brand new tool, the email campaign was optimized based on the recipients’ preferences. This resulted in an important increase of conversion. … Continue reading