Tag Archives: innovation

No more excuses for not increasing ROI

Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading

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8Seconds launched API Light

The API Light enables to integrate 8Seconds Optimizer into an email broadcast application, allowing an ESP to offer image optimization as an additional service to its clients… Continue reading

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8Seconds won Cuckoo Award for Innovation

The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer won the Cuckoo Award for Innovation. By using a brand new tool, the email campaign was optimized based on the recipients’ ┬ápreferences. This resulted in an important increase of conversion. … Continue reading

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8Seconds is nominated for Cuckoo Awards

The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer is nominated for the Cuckoo Award for Innovation. The Cuckoo Awards reward campaigns that excel in creativity and efficiency. By using a brand new tool, the email campaign was optimized … Continue reading

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