Categories
-
Recent Posts
Tags
- 2organize
- 8seconds
- 22times
- a b split test
- a b split testing
- api
- award
- belgian ice cream
- button
- call to action
- case study
- combinations
- conference
- cross-channel marketing automation
- ctr
- cuckoo awards
- customer behavior
- digital marketing
- email campaign
- email campaigns
- email marketing
- email optimization
- engagement marketing
- ijsboerke
- inbox/outbox
- increase conversion
- increase response rate
- increasing ctr
- innovation
- marketeers
- marketing intelligence
- multi variate testing
- multivariate testing
- mvt test
- online marketing
- optimization
- optimizer
- partnership
- real time
- segmentation
- seminar
- social media
- target group
- testing
Archives
- May 2012
- March 2012
- January 2012
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- April 2011
- January 2011
- December 2010
- October 2010
- July 2010
- May 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
Tag Archives: increase response rate
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
Testing offer increased ROI of email campaign theme park by 48%
Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).
No more excuses for not increasing ROI
Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading
Success for DVDPost: email optimization increased conversion by 62%
DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer.
8Seconds is nominated for Cuckoo Awards
The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer is nominated for the Cuckoo Award for Innovation. The Cuckoo Awards reward campaigns that excel in creativity and efficiency. By using a brand new tool, the email campaign was optimized … Continue reading
Increase your call to action response
When creating an email campaign we need to anticipate on what our customers want to see. This isn’t always easy. After all, we can only guess what’s on a customer’s mind. Statistical analysis of the recipients click-behavior and advanced optimization … Continue reading