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Tag Archives: increase conversion
And the award of best converting button of the year 2009 goes to …
The best converting button for the year 2009 has an ugly color, is not too pushy and shows the recipient clearly where to click and what to expect. Have a look at the winning button, but watch out, this is the best button for the year 2009. This doesn’t mean that next year your customers will still like this button. A few years ago, green seemed to be the best color for buttons, so our advice is: keep on testing!
Posted in Blog, Education
Tagged a b split test, button, call to action, email marketing, increase conversion, multivariate testing
2 Comments
What is the effect of the crisis on the customer behavior?
The economical crisis affects the buying behavior of consumers. Marketing strategies need to take this in consideration by adapting the promotional offers and messages to the preferences of the customers. The question How does your customer want to be approached? became more relevant than ever.
Is the answer to the new economic climate to bombard consumers with reductions and free gadgets? Several companies tested different approaches.
Posted in Blog, Education
Tagged crisis, customer behavior, email campaign, increase conversion, marketing, multivariate testing
2 Comments
Email Marketing Forum 2009
On the 18th of November, 8Seconds was invited to speak on the Email Marketing Forum, an all day event offering a hands-on guide on setting up the perfect Email Marketing campaign. Have a look at the presentation and watch the comments of Pieter Wuyts, Account Strategy Director, and Frederik Van Duüren, VP – CTO of 8Seconds.
Posted in Blog, Education
Tagged email campaign, email marketing forum, increase conversion, multivariate testing, optimization
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Conversion. What’s in a name?
Using multivariate testing in email campaigns increases the click-through rate. Recent discussion on our website pointed out that there is a bit of skepticism whether an increase in click-through also leads to an actual increase of conversion and an increase in profit in the end. As Dave Westerhof, from Bol.com, stated “Imagine a funnel where a customer goes from opener to clicker to buyer. Averages are mostly known per business for every step, say for instance from opener to clicker is 50% and from clicker to buyer is 40%. By increasing the initial 50% to 51%, we can derive an increase in profit at the end, ceteris paribus (40%).”
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
Personalization in email marketing
Personalization of email messages leads to higher performance of the key metrics (open rate, CTR, ROI). Several elements of the email can be personalized (name, content, salutation), but depending on the target group all seperate elements should be tested to make sure this is the best way to approach a specific list.
8Seconds announces partnership with Silverpop
8Seconds and Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, partner to offer real time email optimization to the users of the Silverpop Engage® platform. The integration of the 8Seconds technology into the email platform of Silverpop allows customers to increase the conversion of their email campaigns thanks to real time multivariate testing and optimization.
Testing offer increased ROI of email campaign theme park by 48%
Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).
8Seconds opened US sales office
To support the growth in the US and Canada, 8Seconds recently opened a new sales office. Ross Andrew, Director of Sales – North america, is now the contact person for all US customers: Ross Andrew – Director of Sales – … Continue reading
Posted in Blog, News
Tagged increase conversion, multivariate testing, us sales office
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No more excuses for not increasing ROI
Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading