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Tag Archives: email optimization
8Seconds loves ice cream
Recently our new client IJsboerke (Belgian quality ice cream) optimized its campaigns with 8Seconds Optimizer. In this reference case we will go deeply into the results of one of their campaigns. Our goal is to show the simplicity of increasing the CTR with the 8Seconds technology.
Posted in Blog, Case Studies
Tagged 8seconds, belgian ice cream, email optimization, ijsboerke, increasing ctr
1 Comment
2organize and 8Seconds announce partnership
2organize and 8Seconds have recently decided to combine their strengths of marketing intelligence, cross-channel marketing automation and email optimization technology in a partnership.
The best call to action to raise money for Haiti
The Dutch ESP MeasureMail and their partner Admitter took the initiative to organize an email campaign to raise funds to help the victims of the earthquake in Haiti.
In order to improve the effectiveness of the campaign MeasureMail used real time optimization to find out which content would generate the highest conversion… and they doubled the conversion !!!
Posted in Blog, Case Studies
Tagged best content, call to action, charity, email marketing, email optimization, fundraising emailcampaign, ngo campaign, testing
3 Comments
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
Personalization in email marketing
Personalization of email messages leads to higher performance of the key metrics (open rate, CTR, ROI). Several elements of the email can be personalized (name, content, salutation), but depending on the target group all seperate elements should be tested to make sure this is the best way to approach a specific list.
8Seconds announces partnership with Silverpop
8Seconds and Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, partner to offer real time email optimization to the users of the Silverpop Engage® platform. The integration of the 8Seconds technology into the email platform of Silverpop allows customers to increase the conversion of their email campaigns thanks to real time multivariate testing and optimization.
Citobi and 8Seconds announce partnership
Citobi, a Belgian CRM solution provider, partner with 8Seconds, a leading email optimization company, for the integration of real time multivariate testing in the email broadcasting platform of Citobi. This partnership allows marketers, using the Citobi platform, to leverage multivariate testing capabilities in their promotional and transactional messaging, monitoring performance in real time and automatically optimizing content. Continue reading
Posted in Blog, News
Tagged actito, api, citobi, email optimization, email service provider, integration, multi variate testing, multivariate testing, mvt test, optimization, partnership
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Testing offer increased ROI of email campaign theme park by 48%
Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).
8Seconds launched API
8Seconds launched API for image and subject line optimization. This API enables to integrate 8Seconds Optimizer into an email broadcast application, allowing an ESP to offer image optimization and subject line optimization as an additional service to its clients.
Continue reading
Posted in Blog, News
Tagged api, email optimization, multi variate testing, multivariate testing
4 Comments
No more excuses for not increasing ROI
Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading