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Tag Archives: email campaigns
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
8Seconds announces partnership with Silverpop
8Seconds and Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, partner to offer real time email optimization to the users of the Silverpop Engage® platform. The integration of the 8Seconds technology into the email platform of Silverpop allows customers to increase the conversion of their email campaigns thanks to real time multivariate testing and optimization.
Testing offer increased ROI of email campaign theme park by 48%
Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).
Success for DVDPost: email optimization increased conversion by 62%
DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer.
The future of email marketing.
Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading
Posted in Blog, Education
Tagged behavioral targetting, digital marketing, email, email campaign, email campaigns, email marketing, email optimization, engagement marketing, increase conversion, multi variate testing, multivariate testing, mvt test, online marketing, personalized marketing, segmentation, social media
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Visit us at Inbox/Outbox 09
Inbox/Outbox is the only event to directly address the key developments that are shaping the future of corporate email and messaging systems, demystifying the important issues and showcasing new innovations such as the next wave of Enterprise 2.0 applications for … Continue reading
Posted in Blog, News
Tagged conference, email, email campaigns, inbox/outbox, online marketing, seminar
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Increase your call to action response
When creating an email campaign we need to anticipate on what our customers want to see. This isn’t always easy. After all, we can only guess what’s on a customer’s mind. Statistical analysis of the recipients click-behavior and advanced optimization … Continue reading
Listen to your customers. Watch your customers.
Let your customer decide what adds value and what does not. Watch his clicking behaviour. Continue reading
Posted in Blog, Education
Tagged content is key, email campaigns, marketeers, optimization
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