Tag Archives: digital marketing

Bol.com tested how to sell the latest Dan Brown and shares the results

To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.

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8Seconds announces partnership with Silverpop

8Seconds and Silverpop®, the world’s only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, partner to offer real time email optimization to the users of the Silverpop Engage® platform. The integration of the 8Seconds technology into the email platform of Silverpop allows customers to increase the conversion of their email campaigns thanks to real time multivariate testing and optimization.

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Testing offer increased ROI of email campaign theme park by 48%

Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).

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The future of email marketing.

Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading

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8Seconds won Cuckoo Award for Innovation

The Sunparks Winter Email Campaign, optimized by 8Seconds Email Optimizer won the Cuckoo Award for Innovation. By using a brand new tool, the email campaign was optimized based on the recipients’ ┬ápreferences. This resulted in an important increase of conversion. … Continue reading

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Visit us at Internet World

Internet World is Europe’s longest running, best attended and biggest event for digital marketing and online business, attracting over 13,000 visitors and more than 300 exhibitors. Where? London When? 28, 29 and 30 April Register for free entry and visit … Continue reading

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