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Tag Archives: button
And the award of best converting button of the year 2009 goes to …
The best converting button for the year 2009 has an ugly color, is not too pushy and shows the recipient clearly where to click and what to expect. Have a look at the winning button, but watch out, this is the best button for the year 2009. This doesn’t mean that next year your customers will still like this button. A few years ago, green seemed to be the best color for buttons, so our advice is: keep on testing!
Posted in Blog, Education
Tagged a b split test, button, call to action, email marketing, increase conversion, multivariate testing
2 Comments
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.