Categories
-
Recent Posts
Tags
- 2organize
- 8seconds
- 22times
- a b split test
- a b split testing
- api
- award
- belgian ice cream
- button
- call to action
- case study
- combinations
- conference
- cross-channel marketing automation
- ctr
- cuckoo awards
- customer behavior
- digital marketing
- email campaign
- email campaigns
- email marketing
- email optimization
- engagement marketing
- ijsboerke
- inbox/outbox
- increase conversion
- increase response rate
- increasing ctr
- innovation
- marketeers
- marketing intelligence
- multi variate testing
- multivariate testing
- mvt test
- online marketing
- optimization
- optimizer
- partnership
- real time
- segmentation
- seminar
- social media
- target group
- testing
Archives
- May 2012
- March 2012
- January 2012
- November 2011
- October 2011
- August 2011
- July 2011
- June 2011
- April 2011
- January 2011
- December 2010
- October 2010
- July 2010
- May 2010
- February 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
Tag Archives: a-b tests
A CTR from 0% to 9.22%
The Telegraaf recently optimized an email campaign with 8Seconds’ technology with great result. The email was sent out to a database of approximately 350,000 opt-ins via Silverpop. The main goal was to sell, so there was a very clear call to action. The elements tested and optimized included: the call to action, the main image and the text. In this way, we came to a total of 18 different creative versions of the emailing.