Tag Archives: 8seconds

Experian and 8Seconds announce partnership

Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of email campaigns … Continue reading

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8Seconds’ New Release: Mobile Segmentation

8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for each segment so that you … Continue reading

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Is it Time to Quantify Creative Content in Dollars?

By John Lindsay, Published: 15th May, 2012 For the boards of leading brands and creative agencies there are two trends that should worry some and truly inspire the others who really “get it”: The lazy habit of many marketeers that … Continue reading

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8Seconds optimizes CTA-buttons for mobile operator Mobistar

“Mobistar moves as provider of mobile, internet and digital TV in a very competitive market, so it is necessary to stay ahead of competition. Not only by building a strong brand which promises to make life easier: for Mobistar, life … Continue reading

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8Seconds and CheetahMail combine their expertise

CheetahMail and 8Seconds combine their expertise to deliver effective multivariate testing campaigns 8Seconds, an agency specializing in real time multivariate email optimization, links its expertise with CheetahMail, a global expert in email marketing campaigns to provide relevant real time testing. … Continue reading

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Win a free subscription for the 8Seconds
RT Image Optimizer!

Every company optimizing a campaign during the month of August with 8Seconds RT Image Optimizer will earn the chance to win a 3 months subscription for free! What do you have to do? Buy a subscription or campaign credits Execute … Continue reading

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One Step Further and Faster with 8Seconds

Difference between A/B split testing and real time MVT (multivariate) of 8Seconds Conventional A/B split testing Most of our clients are familiar with A/B split testing : you send out two or more different emails to a random sample of your … Continue reading

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STOP GUESSING AND START TESTING

LISTEN TO YOUR TARGET GROUP If you ask 5 persons to chose the winning call-to-action from 5 creations, there is one certainty: NON will like the same creation! Marketers, the sales manager, the CEO … everybody starts following his or … Continue reading

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Number of creations for your 8Seconds optimization

We often get the following questions from clients: ‘How many combinations of creation should I foresee for a database of 100 000 ?’ Or: ‘After how much time does 8Seconds find a winner?’ Well, to be honest, it is hard … Continue reading

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8Seconds smooths the process: Shaving the waste with the Philips shaver head campaign

“When we ran the 8Seconds RT Image Optimizer on 10 campaigns we achieved an average gain of 192%. Our best optimization was a Senseo-campaign with a gain of 905%. This has convinced me that 8Seconds should be used as a … Continue reading

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