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Tag Archives: 22times
UPC gets Emma award using multivariate testing in email campaign
UPC, a market leading Dutch provider of Internet, television and telephony sent an email to their most loyal clients with a personalized offer.
40 different buttons (yes, indeed, 40 !) were tested with tremendous and surprising results. The 2 worst converting buttons generated a ClickThroughRate of 0% whereas the best button put a fantastic 61.90% on the scoreboard.
No wonder this email campaign is nominated for the prestigious EMMA-award! Congrats to 22Times !!
Posted in Blog, Case Studies
Tagged 22times, best converting button, email marketing, emma award, upc
5 Comments
8Seconds conquers the Dutch market
Several leading Dutch creative agencies, specialized in email marketing, partnered with 8Seconds.
22Times, CloseContact and RapidSugar use the 8Seconds Email optimization services to increase the conversion for their clients.