eCircle and 8Seconds have announced their partnership to combine their strengths of digital marketing and email optimization technology. By implementing the 8Seconds technology, eCircle’s clients are now able to go much further than the traditional A:B split testing and can dynamically understand the most successful email in real time.

The partnership of eCircle’s eC-messenger and 8Second’s Optimizer offers email senders the opportunity to send out emails which present a selection of different images – such as calls to action, banners, logos and header images. When recipients open the email, different images are shown and that behavior is measured by the 8Seconds Optimizer in real time, generating a report on the effectiveness of the combination of images based on open and click-through rates. Once a statistically or pre-determined measure has been reached, the optimised email is automatically shown to the remaining recipients.

Sofie Andries, Account Director at 8Seconds: “eCircle’s clients are some of the most advanced email professionals and they expect leading technologies that will help them stay ahead of the competition. With the partnership between 8Seconds and eCircle, these clients now have an easy option to save testing execution time and gain the most optimized results with the support of a seasoned, professional team.“

Simon Bowker, UK Managing Director at eCircle added: “Our clients are always looking for new ways to increase the return they get from their email campaigns and eCircle’s partnership with 8Seconds provides a quick and elegant way to maximise the bottom-line return of an email campaign by getting the recipients to decide what they prefer – and all in real time.“