2organize and 8Seconds have recently decided to combine their strengths of marketing intelligence, cross-channel marketing automation and email optimization technology in a partnership.

8Seconds email optimizer offers 2organize the opportunity to increase the effectiveness of email marketing through real-time and multivariate testing of several personalization elements. These can for example consist of testing usp’s, designs and call-to-actions. 8Seconds email Optimizer chooses a winning combination of content elements according to a statistical algorithm. Remaining recipients will be presented with the optimized email version.

“The past years we have noticed an increasing demand for e-mail testing. Many organizations use A-B tests that are available in the majority of email marketing applications. Because of the partnership with 8Seconds, 2organize can now do multivariate tests in an easy way. 8Seconds connects well with our other cross-channel and email marketing solutions, like Unica, Selligent and Tripolis” says Dick Vanderzaken, Director Business Development at 2organize.

“2organize expects leading technologies that will help their clients to stay ahead of the competition. With the partnership between 8Seconds and 2organize, the clients of 2organize have a way to maximize the bottom-line return of an email campaign in real-time. And it is the recipient who decides” according to Sofie Andries, Account Director at 8Seconds.