FAQ

  • What can I optimize?

  • With 8Seconds Optimizer you can optimize the subject line and the images of your email campaign. The images can be any image that is included in your email, such as header images, buttons, offers and calls to action.

  • Why would I optimize my email campaigns?

  • Testing is a proven method to increase the return-on-investment of your email campaign. By testing the subject line and/or images of your email campaign, you can easily adapt the email to the preferences of your recipients. By showing recipients what they prefer to see, you increase the click-through rate and maximize the response rate of your campaign.

  • Who uses 8Seconds Optimizer?

  • 8Seconds Optimizer can be used by anyone who is sending out email campaigns. In most of the cases 8Seconds is used by (Email) Marketing Managers. 

  • Can I create and send out my email campaigns with 8Seconds Optimizer?

  • No. 8seconds is not an email broadcasting platform. 8Seconds Optimizer is compatible with all email service providers and other broadcasting platform, but does only the optimization of the campaigns. For creating and sending email campaigns, you can contact one of our partners.

  • How do I start optimizing?

  • Create your free account. Define what you want to test (the different variables  and the different options you have for each variable), enter the image source and landing page in the 8Seconds Optimizer tool. You will receive a snippet of code to include in your html email. When you send out your email campaign (with your usual email broadcasting platform), the email will be optimized by 8Seconds Optimizer.

  • Where can I track the results?

  • You can track the results in the 8Seconds Optimizer tool. Just log in to your account, go to my campaigns and click the stats or charts button.

  • What does an 8Seconds optimization campaign cost?

  • The 8Seconds pricing model allows you to pay as you use:  you pay per optimization campaign. Prices decrease depending on the amount of campaigns you buy beforehand. See pricing.

  • What’s the difference between multivariate testing and A/B testing?

  • What’s the difference between multivariate testing and A/B testing?
    With A/B testing you create different versions of your email and send each version to a different sample of your database. Then you analyze which version was the most successful in terms of conversion and send this best version to the remaining recipients.

    With multivariate testing you can test different placements in your email and see which combination of elements is most successful.