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Category Archives: Education
no parking
“How do I motivate our recipients to do something?” That’s is the question that plays in the head of every email marketer.
But not only marketers run around with this question.
An example from New York to New Delhi.
And the award of best converting button of the year 2009 goes to …
The best converting button for the year 2009 has an ugly color, is not too pushy and shows the recipient clearly where to click and what to expect. Have a look at the winning button, but watch out, this is the best button for the year 2009. This doesn’t mean that next year your customers will still like this button. A few years ago, green seemed to be the best color for buttons, so our advice is: keep on testing!
Posted in Blog, Education
Tagged a b split test, button, call to action, email marketing, increase conversion, multivariate testing
2 Comments
What is the effect of the crisis on the customer behavior?
The economical crisis affects the buying behavior of consumers. Marketing strategies need to take this in consideration by adapting the promotional offers and messages to the preferences of the customers. The question How does your customer want to be approached? became more relevant than ever.
Is the answer to the new economic climate to bombard consumers with reductions and free gadgets? Several companies tested different approaches.
Posted in Blog, Education
Tagged crisis, customer behavior, email campaign, increase conversion, marketing, multivariate testing
2 Comments
Email Marketing Forum 2009
On the 18th of November, 8Seconds was invited to speak on the Email Marketing Forum, an all day event offering a hands-on guide on setting up the perfect Email Marketing campaign. Have a look at the presentation and watch the comments of Pieter Wuyts, Account Strategy Director, and Frederik Van Duüren, VP – CTO of 8Seconds.
Posted in Blog, Education
Tagged email campaign, email marketing forum, increase conversion, multivariate testing, optimization
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Conversion. What’s in a name?
Using multivariate testing in email campaigns increases the click-through rate. Recent discussion on our website pointed out that there is a bit of skepticism whether an increase in click-through also leads to an actual increase of conversion and an increase in profit in the end. As Dave Westerhof, from Bol.com, stated “Imagine a funnel where a customer goes from opener to clicker to buyer. Averages are mostly known per business for every step, say for instance from opener to clicker is 50% and from clicker to buyer is 40%. By increasing the initial 50% to 51%, we can derive an increase in profit at the end, ceteris paribus (40%).”
Personalization in email marketing
Personalization of email messages leads to higher performance of the key metrics (open rate, CTR, ROI). Several elements of the email can be personalized (name, content, salutation), but depending on the target group all seperate elements should be tested to make sure this is the best way to approach a specific list.
No more excuses for not increasing ROI
Testing is a proven method to increase ROI of email campaigns. The existing methods (A/B testing and sampled multivariate testing) suffer from disadvantages: time consuming, not compatible with all email platforms, uncertainty about interpretation of results, etc. Multivariate Testing and Optimization is a solution to the problems that stop marketers to test email campaigns. Continue reading
The future of email marketing.
Nowadays, consumers receive innumerable messages a day via different channels. To avoid customer apathy, email marketing needs to evolve to a personalized 1:1 communication focusing on the preferences of the recipients. New technology made it possible to align the content and presentation of the email campaign in real time to the recipients? preferences. Continue reading
Posted in Blog, Education
Tagged behavioral targetting, digital marketing, email, email campaign, email campaigns, email marketing, email optimization, engagement marketing, increase conversion, multi variate testing, multivariate testing, mvt test, online marketing, personalized marketing, segmentation, social media
7 Comments
Email is dead. Long live email.
I just came back from a conference called Inbox/Outbox and I had the chance to attend some interesting seminars regarding email marketing. Hot topic was of course the statement ‘email is dead’. Most of the speakers didn’t agree and had … Continue reading
Posted in Blog, Education
Tagged conference, email marketing, inbox/outbox, online marketing, seminar, social media
2 Comments
Increase your call to action response
When creating an email campaign we need to anticipate on what our customers want to see. This isn’t always easy. After all, we can only guess what’s on a customer’s mind. Statistical analysis of the recipients click-behavior and advanced optimization … Continue reading