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Category Archives: Case Studies
8Seconds loves ice cream
Recently our new client IJsboerke (Belgian quality ice cream) optimized its campaigns with 8Seconds Optimizer. In this reference case we will go deeply into the results of one of their campaigns. Our goal is to show the simplicity of increasing the CTR with the 8Seconds technology.
Posted in Blog, Case Studies
Tagged 8seconds, belgian ice cream, email optimization, ijsboerke, increasing ctr
1 Comment
A CTR from 0% to 9.22%
The Telegraaf recently optimized an email campaign with 8Seconds’ technology with great result. The email was sent out to a database of approximately 350,000 opt-ins via Silverpop. The main goal was to sell, so there was a very clear call to action. The elements tested and optimized included: the call to action, the main image and the text. In this way, we came to a total of 18 different creative versions of the emailing.
UPC gets Emma award using multivariate testing in email campaign
UPC, a market leading Dutch provider of Internet, television and telephony sent an email to their most loyal clients with a personalized offer.
40 different buttons (yes, indeed, 40 !) were tested with tremendous and surprising results. The 2 worst converting buttons generated a ClickThroughRate of 0% whereas the best button put a fantastic 61.90% on the scoreboard.
No wonder this email campaign is nominated for the prestigious EMMA-award! Congrats to 22Times !!
Posted in Blog, Case Studies
Tagged 22times, best converting button, email marketing, emma award, upc
5 Comments
A US based stock trading portal optimizes the banners to increase CPC revenue
You allow third party content in your emailcampaigns? Why not make sure you only pick the banners and skyscrapers that generate revenue.
Posted in Blog, Case Studies
Tagged banner, banner optimization, best banners, email campaign, email marketing, skyscraper optimization
1 Comment
The best call to action to raise money for Haiti
The Dutch ESP MeasureMail and their partner Admitter took the initiative to organize an email campaign to raise funds to help the victims of the earthquake in Haiti.
In order to improve the effectiveness of the campaign MeasureMail used real time optimization to find out which content would generate the highest conversion… and they doubled the conversion !!!
Posted in Blog, Case Studies
Tagged best content, call to action, charity, email marketing, email optimization, fundraising emailcampaign, ngo campaign, testing
3 Comments
Bol.com tested how to sell the latest Dan Brown and shares the results
To promote the latest book of Dan Brown, Bol.com, the largest media store of The Netherlands, sent out an email campaign. The challenge was to maximize the sales of the book by adapting the content of the email to the recipient’s preferences. Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Highlighting FREE SHIPPING appeared to be more powerful than giving a the recipient the feeling of exclusivity (READ ON THE DAY OF PUBLICATION or THE FIRST TO HAVE THE BOOK AT HOME). Testing this offer increased the CTR by 59%.
Testing offer increased ROI of email campaign theme park by 48%
Multivariate testing is a proven method to increase ROI. A theme park increased conversion by 48%, testing the header image (promotional offer and picture).
Success for DVDPost: email optimization increased conversion by 62%
DVDPost, an online DVD rental company, increased conversion by 62% using 8Seconds Optimizer.