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Category Archives: Blog
Number of creations for your 8Seconds optimization
We often get the following questions from clients: ‘How many combinations of creation should I foresee for a database of 100 000 ?’ Or: ‘After how much time does 8Seconds find a winner?’ Well, to be honest, it is hard … Continue reading
8Seconds smooths the process: Shaving the waste with the Philips shaver head campaign
“When we ran the 8Seconds RT Image Optimizer on 10 campaigns we achieved an average gain of 192%. Our best optimization was a Senseo-campaign with a gain of 905%. This has convinced me that 8Seconds should be used as a … Continue reading
Tips before you send out your emailing and optimize with 8Seconds
1) Always send a mailing test You should maintain a short list of emails to send your newsletter before sending to the whole list. You should do this even if you don’t use the 8Seconds Optimizer. It helps you make … Continue reading
Don’t be shy, try everything you can think of
The 8Seconds Optimizer does not increase the CTR of existing images, it chooses the best combination (highest CTR) from your ideas. You can try everything, even if you think it won’t work. Many customers had big surprises. If you are … Continue reading
Posted in Blog
Tagged 8seconds, best combination, increasing ctr, optimizer, try everything
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8Seconds gets a system upgrade
The system of 8Seconds released its latest version of the Optimiser in April which will make your creative testing business process even more productive and effective. Here are the key benefits summarized: You will see 2 charts instead of one … Continue reading
8Seconds loves ice cream
Recently our new client IJsboerke (Belgian quality ice cream) optimized its campaigns with 8Seconds Optimizer. In this reference case we will go deeply into the results of one of their campaigns. Our goal is to show the simplicity of increasing the CTR with the 8Seconds technology.
Posted in Blog, Case Studies
Tagged 8seconds, belgian ice cream, email optimization, ijsboerke, increasing ctr
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2organize and 8Seconds announce partnership
2organize and 8Seconds have recently decided to combine their strengths of marketing intelligence, cross-channel marketing automation and email optimization technology in a partnership.
A CTR from 0% to 9.22%
The Telegraaf recently optimized an email campaign with 8Seconds’ technology with great result. The email was sent out to a database of approximately 350,000 opt-ins via Silverpop. The main goal was to sell, so there was a very clear call to action. The elements tested and optimized included: the call to action, the main image and the text. In this way, we came to a total of 18 different creative versions of the emailing.
Partnership 8Seconds and eCircle
eCircle and 8Seconds have announced their partnership to combine their strengths of digital marketing and email optimization technology. By implementing the 8Seconds technology, eCircle’s clients are now able to go much further than the traditional A:B split testing and can dynamically understand the most successful email in real time.
UPC gets Emma award using multivariate testing in email campaign
UPC, a market leading Dutch provider of Internet, television and telephony sent an email to their most loyal clients with a personalized offer.
40 different buttons (yes, indeed, 40 !) were tested with tremendous and surprising results. The 2 worst converting buttons generated a ClickThroughRate of 0% whereas the best button put a fantastic 61.90% on the scoreboard.
No wonder this email campaign is nominated for the prestigious EMMA-award! Congrats to 22Times !!
Posted in Blog, Case Studies
Tagged 22times, best converting button, email marketing, emma award, upc
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