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Category Archives: Blog
The Science Behind Those Obama Campaign E-Mails
By Joshua Green on November 29, 2012 One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon … Continue reading
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Experian and 8Seconds announce partnership
Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of email campaigns … Continue reading
e-Dialog teams up with 8Seconds for Real Time Quantitative Email Creativity Optimization
18th July 2012 – e-Dialog, a wholly owned subsidiary of GSI Commerce, an eBay Inc. (Nasdaq: EBAY) company, has today announced it will be working with 8Seconds, a company that specialises in real-time multivariate email optimisation. The partnership will see … Continue reading
8Seconds’ New Release: Mobile Segmentation
8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for each segment so that you … Continue reading
Is it Time to Quantify Creative Content in Dollars?
By John Lindsay, Published: 15th May, 2012 For the boards of leading brands and creative agencies there are two trends that should worry some and truly inspire the others who really “get it”: The lazy habit of many marketeers that … Continue reading
Partnership 8Seconds and Yourzine
8Seconds and Yourzine launch an exciting partnership201,7% average gain in Click Through Rate Online marketing agency Yourzine and 8Seconds, announce the signing of their partnership. With the 8Seconds automated multivariate optimization application for e-mail – the 8Seconds Optimizer, Yourzine is … Continue reading
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Nine Email-Related Companies To Watch In 2012
Instead of filling your inbox with more predictions for the year to come, I thought it would be much more useful for me to highlight some of the companies that I will be watching in 2012. Several of these companies … Continue reading
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Return Path US On-line Retail Client Earns $75K extra with 8Seconds RT Image Optimization
Background: In 2001, Return Path started to review new product concepts to add on to Return Path’s original offerings. Return Path interviewed almost its entire customer base and found two issues that were most interesting around which to build an … Continue reading
8Seconds optimizes CTA-buttons for mobile operator Mobistar
“Mobistar moves as provider of mobile, internet and digital TV in a very competitive market, so it is necessary to stay ahead of competition. Not only by building a strong brand which promises to make life easier: for Mobistar, life … Continue reading
8Seconds tests social and adds new features
8Seconds just released its latest updates which help make your creative testing business process even more productive and will give you the competitive edge you have been looking for. Here are the key changes summarized: 8Seconds has from now on … Continue reading
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