Category Archives: Blog

Nine Email-Related Companies To Watch In 2012

Instead of filling your inbox with more predictions for the year to come, I thought it would be much more useful for me to highlight some of the companies that I will be watching in 2012. Several of these companies … Continue reading

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Return Path US On-line Retail Client Earns $75K extra with 8Seconds RT Image Optimization

Background: In 2001, Return Path started to review new product concepts to add on to Return Path’s original offerings. Return Path interviewed almost its entire customer base and found two issues that were most interesting around which to build an … Continue reading

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8Seconds optimizes CTA-buttons for mobile operator Mobistar

“Mobistar moves as provider of mobile, internet and digital TV in a very competitive market, so it is necessary to stay ahead of competition. Not only by building a strong brand which promises to make life easier: for Mobistar, life … Continue reading

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8Seconds tests social and adds new features

8Seconds just released its latest updates which help make your creative testing business process even more productive and will give you the competitive edge you have been looking for. Here are the key changes summarized: 8Seconds has from now on … Continue reading

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8Seconds and CheetahMail combine their expertise

CheetahMail and 8Seconds combine their expertise to deliver effective multivariate testing campaigns 8Seconds, an agency specializing in real time multivariate email optimization, links its expertise with CheetahMail, a global expert in email marketing campaigns to provide relevant real time testing. … Continue reading

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Win a free subscription for the 8Seconds
RT Image Optimizer!

Every company optimizing a campaign during the month of August with 8Seconds RT Image Optimizer will earn the chance to win a 3 months subscription for free! What do you have to do? Buy a subscription or campaign credits Execute … Continue reading

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One Step Further and Faster with 8Seconds

Difference between A/B split testing and real time MVT (multivariate) of 8Seconds Conventional A/B split testing Most of our clients are familiar with A/B split testing : you send out two or more different emails to a random sample of your … Continue reading

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STOP GUESSING AND START TESTING

LISTEN TO YOUR TARGET GROUP If you ask 5 persons to chose the winning call-to-action from 5 creations, there is one certainty: NON will like the same creation! Marketers, the sales manager, the CEO … everybody starts following his or … Continue reading

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Number of creations for your 8Seconds optimization

We often get the following questions from clients: ‘How many combinations of creation should I foresee for a database of 100 000 ?’ Or: ‘After how much time does 8Seconds find a winner?’ Well, to be honest, it is hard … Continue reading

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8Seconds smooths the process: Shaving the waste with the Philips shaver head campaign

“When we ran the 8Seconds RT Image Optimizer on 10 campaigns we achieved an average gain of 192%. Our best optimization was a Senseo-campaign with a gain of 905%. This has convinced me that 8Seconds should be used as a … Continue reading

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