Category Archives: Blog

Appointment of new VP, Sales and Marketing

On March 1st 2014, 8Seconds appointed Basile Fattal to the position of Global Vice President, Sales and Marketing. In this role, he is responsible for global sales and marketing activities for 8Seconds. Basile will report to the CEO, Jo Gielen … Continue reading

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Forget about growing the size of your database… or almost

If you are in CRM or Email Marketing, you most likely wish you could magically double the size of your database. It is no easy task and requires a considerable amount time and money, which most of us don’t have. … Continue reading

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Optimization for mobile devices

Mobile internet traffic increased from 22.8% to 37% in 2013. And in 2014, according to ComScore, mobile will overtake desktop traffic.  While many companies have started using responsive design as a response to the trend, few have tackled content optimization … Continue reading

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The Science Behind Those Obama Campaign E-Mails

By Joshua Green on November 29, 2012 One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign. Anyone who shared an address with the campaign soon … Continue reading

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Experian and 8Seconds announce partnership

Experian Marketing Services, a global expert in data, analytics and email marketing, has entered into a sales partnership with 8Seconds, a company specializing in real time creative content optimization. The cooperative agreement relates to the analytical testing of email campaigns … Continue reading

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e-Dialog teams up with 8Seconds for Real Time Quantitative Email Creativity Optimization

18th July 2012 – e-Dialog, a wholly owned subsidiary of GSI Commerce, an eBay Inc. (Nasdaq: EBAY) company, has today announced it will be working with 8Seconds, a company that specialises in real-time multivariate email optimisation. The partnership will see … Continue reading

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8Seconds’ New Release: Mobile Segmentation

8Seconds Optimizer launches “Mobile Segmentation”. Use Mobile Segmentation to split your campaign in 2 segments and track the behavior of recipients based on their device: mobile or non-mobile. 8Seconds Optimizer will choose a winner for each segment so that you … Continue reading

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Is it Time to Quantify Creative Content in Dollars?

By John Lindsay, Published: 15th May, 2012 For the boards of leading brands and creative agencies there are two trends that should worry some and truly inspire the others who really “get it”: The lazy habit of many marketeers that … Continue reading

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Partnership 8Seconds and Yourzine

8Seconds and Yourzine launch an exciting partnership201,7% average gain in Click Through Rate Online marketing agency Yourzine and 8Seconds, announce the signing of their partnership. With the 8Seconds automated multivariate optimization application for e-mail – the 8Seconds Optimizer, Yourzine is … Continue reading

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Nine Email-Related Companies To Watch In 2012

Instead of filling your inbox with more predictions for the year to come, I thought it would be much more useful for me to highlight some of the companies that I will be watching in 2012. Several of these companies … Continue reading

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