http://www.8seconds.net/blog/p/detail/conversion-whats-in-a-name Using multivariate testing in email campaigns increases the click-through rate. Recent discussion on our website pointed out that there is a bit of skepticism whether an increase in click-through also leads to an actual increase of conversion and an increase in profit in the end.  As Dave Westerhof, from Bol.com, stated “Imagine a funnel where a customer goes from opener to clicker to buyer. Averages are mostly known per business for every step, say for instance from opener to clicker is 50% and from clicker to buyer is 40%. By increasing the initial 50% to 51%, we can derive an increase in profit at the end, ceteris paribus (40%).”

]]> http://www.8seconds.net/modules/core/layout/images/rss2.gif http://www.8seconds.net/blog/p/detail/conversion-whats-in-a-name Thu, 09 Sep 2010 06:21:51 -0400 Thu, 09 Sep 2010 06:21:51 -0400 en