The Dutch ESP MeasureMail and their partner Admitter took the initiative to organize an email campaign to raise funds to help the victims of the earthquake in Haiti.
In order to improve the effectiveness of the campaign MeasureMail used real time optimization to find out which content would generate the highest conversion... and they doubled the conversion !!!
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The best call to action to raise money for Haiti
1 February 2010
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No parking
1 February 2010
“How do I motivate our recipients to do something?” That's is the question that plays in the head of every email marketer.
But not only marketers run around with this question.
An example from New York to New Delhi.Category
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And the award of best converting button of the year 2009 goes to ...
11 December 2009
The best converting button for the year 2009 has an ugly color, is not too pushy and shows the recipient clearly where to click and what to expect. Have a look at the winning button, but watch out, this is the best button for the year 2009. This doesn’t mean that next year your customers will still like this button. A few years ago, green seemed to be the best color for buttons, so our advice is: keep on testing!
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What is the effect of the crisis on the customer behavior?
10 December 2009
The economical crisis affects the buying behavior of consumers. Marketing strategies need to take this in consideration by adapting the promotional offers and messages to the preferences of the customers. The question How does your customer want to be approached? became more relevant than ever.
Is the answer to the new economic climate to bombard consumers with reductions and free gadgets? Several companies tested different approaches.Category
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Email Marketing Forum 2009
27 November 2009
On the 18th of November, 8Seconds was invited to speak on the Email Marketing Forum, an all day event offering a hands-on guide on setting up the perfect Email Marketing campaign. Have a look at the presentation and watch the comments of Pieter Wuyts, Account Strategy Director, and Frederik Van Duüren, VP - CTO of 8Seconds.